Strategic branding and visual identity for ambitious brands ready to stand out.
Pauli Caetano. Brand Designer, Art Director, UX/UI Designer.
Work
For nearly 20 years, I've been creating brands and digital experiences that elevate perceived value and build trust.
Projects
Selected brands and collaborators
Sidia / Samsung, OPPO, Volkswagen, Starbucks, CESAR, Natureza Conecta, Caxiri Comida Amazônica, Bemol, Inovaprime.
What we do
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Brand strategy and visual identity
Positioning, naming, visual and verbal identity, packaging, brand messaging and brand systems.
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Digital products and experiences
UX/UI, websites, e-commerce, platforms, dashboards and design systems.
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Creative direction and AI
Campaigns, mascots and AI-assisted visual concepts and content.
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Research & Discovery
User research, competitive analysis and opportunity mapping. Interviews, benchmarking, journey mapping, usability testing and synthesis of insights.
If all you need is a logo, there are apps for that. We build brands and products that grow with the business.
Career
About me
I'm Pauliana, an art director with nearly 20 years of experience in branding and digital design. Throughout my career I've worked with global brands like Samsung, Volkswagen, OPPO and Starbucks, creating identities, interfaces and augmented and virtual reality experiences.
Today I work with entrepreneurs in Brazil and abroad to turn ideas into brands and digital products with clear positioning and presence. My focus is helping businesses stand out and be seen as a premium choice in their markets.
Why work with me?
I believe the best brands are born from real collaboration. When we work together, you're not just hiring a designer: you gain a strategic partner who takes the time to understand your business, your customers and your goals.